Oh, Hello on Broadway



When all-star comedians Nick Kroll and John Mulaney made their debuts in Oh, Hello on Broadway the guys needed a team to bring their critically-acclaimed TV alter-egos Gil Faizon and George St. Geegland (two curmudgeonly Upper West Side bachelors with an affinity for offensive cultural commentary and pranking people with overstuffed tuna sandwiches) to life online, build brand awareness and sell tickets. So we gave their rabid fans exactly what they wanted by eventizing the Broadway run with hilarious social and video content from Gil and George “themselves."


Oh, Hello on Broadway broke the Lyceum Theatre box office record and surpassed all digital benchmarks for Broadway plays, from website visits (320%) and conversions (167%), to ROI (214%), social reach (500%) and more. Additionally, if you want a good laugh it's now available as a Netflix special.


Role: Copywriter & Content Producer