Resumé

RESUMÉ

LIFE

Writing (editorial and copy) | Brand and creative strategy | Brand storytelling | Travel (I’ve lived in six different countries) | Social impact and innovation | Music and theater | Outdoor adventure activities (Tour guide at Sourced Adventures)

WORK

Copywriter

Beautiful Destinations

New York, NY | Jan 2019 - Present

  • Beautiful Destinations is a global media company that has built the largest millennial travel community on social media (over 20 million followers in 180 countries). Its in-house creative agency creates “social-first” content for some of the world’s best travel brands and tourism boards.

  • In-house agency copywriter for clients including Brand USA, the Jamaican Tourism Board, the Puerto Rican Tourism Board, and new business initiatives.

  • Conceived and wrote the script for the agency’s first global television spot on behalf of the Jamaican Tourism Board.

  • Played an integral role in creative development and ideation to pitch and win the strategic and creative business for the Egyptian Ministry of Tourism.


Copywriter

Serino Coyne

New York, NY | Mar 2015 - Dec 2018

  • Promoted from Junior Digital Copywriter & Interactive Copywriter.

  • Developed copy, content and creative strategies across print, broadcast and digital for Broadway productions, award shows and live entertainment experiences.

  • Worked as one of the creative leads on the Serino Coyne website rebrand and was responsible for all copy and content creation (web copy, brand video script/concepting and case studies).

  • Worked with comedians John Mulaney and Nick Kroll to write all social media copy and create hilarious digital content for Oh, Hello on Broadway. The show broke box office records and surpassed all digital benchmarks for a Broadway play, from website visits (320%) and conversions (167%), to ROI (214%) and social reach (500%).

  • Produced the first ever Tony Awards live red carpet pre-show and behind the scenes show, LIVE! From the Red Carpet and BTS Show, with Vogue and BroadwayHD (2016 Webby Award Winner).

  • Selected member of the Strategic Culturalist Lab—an internal think tank incubator that tracks, analyzes and forecasts cultural and industry trends.

  • Clients: Disney Theatrical Group, National Geographic, Lincoln Center, Dear Evan Hansen, SpongeBob SquarePants The Musical (Nickelodeon Productions), Angels in America, Oh Hello on Broadway (Kroll & Mulaney Productions), One World Observatory, The Tony Awards and new business innovation.


Community Manager

Gansevoort Hotel Group

New York, NY | Jan 2015 - Mar 2015

  • Managed all social media outlets for each of the Gansevoort Hotel Group’s properties (130K followers).

  • Created intriguing and enticing content for social media platforms, engaging the target audience, growing followers and facilitating an increase in room and food and beverage sales.


Writer, Brand Strategist and Producer

Freelance

New York, NY | Aug 2014 - Jan 2015

  • Tina Brown Live Media/Women in the World: Brand writing and creative strategy for corporate communications

  • Grow Marketing: Experiential event production and marketing strategy

    • Clients: Aberlour and Glen Livet

  • Impact Republic: Copywriting and social media strategy

    • Clients: Tony Robbins


Associate Consultant, Verbal Identity

Interbrand

New York, NY | Aug 2013 - Aug 2014

  • Developed and implemented brand identities, communications guidelines, product names and taglines for B2C and B2B clients.

  • Created the verbal and visual identity for Google Food, Google’s global internal food program, with the goal of using food to bring the community together and fuel great thinking. This work has been implemented in Google offices worldwide.

  • Refreshed the voice and messaging platform for Girl Scouts and led a two day brand camp for 150+ GS marketers to train them in strategy and on-brand writing and communicating.

  • Clients: Google, Heifer International, Girl Scouts, Citibank, Gordon Food Services, Aflac, HP, CoStar Group and Microsoft.

AWARDS

2017 Silver Telly Award—Web Series, Online Video

Les Liaisons Dangereuses: “The Origin Series”

 

2017 Bronze Telly Award—Web Series, Online Video

The Encounter: “The Making of ‘The Encounter’ on Broadway”

 

2016 Silver Telly Award—Entertainment, Online Video

Misery: “The Manuscript Series”

 

2016 Webby & People’s Voice Award

The Tony Awards Integrated Digital Experience

 

SCHOOL

Boston University | Boston, MA

Bachelor of Science in Journalism, Class of 2013

Art History Minor